With Kasparas Aleknavicius, Kilo Health’s Head of Medical Affairs, we talked about the future of HealthTech and the most promising segment of this new market — helping people with chronic illnesses.
In the future, it’s going to be the opposite of what is now — we won’t call a doctor after something starts to ache, but before it. If there are any issues with our bodies, sensors and software will alert us in advance, says Kilo Health’s Head of Medical Affairs Kasparas Aleknavicius.
He says that the digitalisation of wellness and health products has exploded in recent years. Moreover, the technologies to come are even more exciting.
Health tracker sales in recent years are booming, and far outperform smartwatches. Why are more and more people buying these devices and monitoring their vital signs?
It usually has something to do with general aches, like back pain, health and wellness reasons, or a chronic illness. But I have to say, that trackers in a vacuum, i.e. without data analysis algorithms and apps that present conclusions in an understandable form, are worth little. What we do is a bit more complex. We at Kilo Health (more accurately, Tyler, one of Kilo Health’s internal startups) do develop sensors which you might call trackers for continuous glucose monitoring. But sensors and devices that gather wearers’ input data are just one part of what we do. Generating insights and personalized tips are another important part. The latter is shaped by our software. Without it, all devices would be just a bunch of useless electronic parts in a plastic case.
You mentioned that the surging usage of trackers and accompanying apps usually has something to do with general health and wellness or a chronic illness. Do you have any data on what are the most common reasons, and what are people aiming for?
Personal motivation differs wildly. But from what I see in the market, I can distinguish two main groups of people using some sort of health trackers and apps: those who do so for general health and wellness reasons, like wanting to have a nicer body, and those that have a chronic illness which needs constant attention or monitoring.
This second group is growing because of constant improvement in sensor technology and software. In the past, you’ve provided data, and you’ve got, for example, an activity graph. Now you can get specific, personalised tips, not the generic ones like “lower sugar intake” or “do 30–40 minutes of moderate activity daily”.
It is also clear that those suffering from an illness have a greater internal motivation to use solutions that are capable of providing insights.
Healthy people track their vital signs because of the desire to stay healthy, see the progress, or be healthier in their old age. This group’s motivation sometimes needs to be strengthened. This, by the way, is a very important role for health apps, as they help to form good habits and remind us to keep up the good work.
What categories of health apps would you single out and which, in your opinion, have the brightest future?
There are specialised apps for specific diseases, and general wellness apps for sports, diets, etc. I think the brightest future, looking from a business angle, awaits specialised apps that cover more than one illness.
We often say that diabetes, hypertension and other heart diseases are the flowers of the same bouquet. And that’s true. Those apps that cover problems caused by interrelated diagnoses, will come out on top because they provide greater value. Among them, those that are most seamless and require the least effort will win.
Judging by the number of downloads, common workout apps will remain the most popular. But there are thousands of them, so this market segment is hellishly competitive and most users, unlike users of specialised apps, are not yet ready to pay for the content.
When and how did this health tracking trend start? Did the Apple Watch have anything to do with it?
It seems to me that in the US and Europe, this trend was fired up by Fitbit just over a decade ago with its 10,000-steps-per-day advertising campaign. However, the company is saying that it was not the first one to think of this. In the mid-60s, a Japanese company called Yamasa launched a similar marketing campaign to help sell wearable step-counters, in an attempt to capitalise on the immense popularity of the 1964 Tokyo Olympics.
Although walking is certainly healthy, this figure is not based on any scientific calculations. Today, there is growing evidence that the intensity of activity is more important than the number of steps.
The growing health tracking trend could have a huge impact on society in general. Kilo Health is a big player with a broad view of the market. Can you see the change happening?
I’d say that society is becoming healthier and more conscious of its health and well-being. It is becoming more educated. For me, the aspect of education is of utmost importance. We (Kilo grupe) never release apps without an educational component, especially now that we have focused more on solutions to help defeat diseases.
The educational section is also very important to family members and friends, so they know how to best care for a person with an illness.
We have heard more than once, that it would be great to be able to see whether mum or dad measures blood pressure every day, as recommended by the doctor. So we are working on features that would allow family members to monitor their relatives’ health. We call them “caregiver features”.
Scientists keep alluding to the negative consequences of long and frequent phone use. And there are all kinds of digital detox initiatives starting to appear. Do you think this could affect the app’s usage and the digital health market as a whole?
Our products are based on forming healthy habits. Yet, from the outside, healthy habits and addiction may look very similar.
Just as people take their phones to scroll through Facebook, so can they measure blood pressure or sugar levels. Our goal is to help develop healthy habits, making a person, who has missed doing something healthy, feel like they have missed out.
I very much like one of Elon Musk’s thoughts, who, by the way, is usually switching off at the weekend. When someone asked him: “When will we become cyborgs?”, he answered, “We’re already cyborgs”. Hee sees phones as our digital extensions, which help us express thoughts, communicate, translate language, accumulate and monitor our vital signs, etc. Even pacemakers have apps these days. Just swapping data between the device and the brain today is still slow. My point is, we can use these digital extensions to shape healthy habits or unhealthy addictions. So, we should be mindful of our choices. And let us not forget that certain actions also affect those around us. There is the term “technoference” (technology and interference). For example, when children see parents constantly immersed in their phones, they often lack attention and psychological problems might arise.
I think phones, and everything else we’re talking about, bring more benefit than harm. Of course, there are no one-sided situations. It’s the same as with a knife or nuclear physics, both can help or harm. We just need to make conscious decisions.
I don’t think that digital detox initiatives could negatively impact the app economy.
What’s next for digital health?
I see the surge in the use of AI in medicine, an uptake of telemedicine, and digital health solutions being integrated with state healthcare systems.
I think that in the end, everything should be the opposite of what is now. I mean, now we usually go to the doctor when something hurts or something bad happens. In the future, the doctor will call us and let us know that the sensors we are wearing have noticed something is wrong. It will take time, decades probably. But there are devices and software today that point to this kind of future. Aside from common wearables, already today there are smart toilets that can examine faeces and urine. A toilet seat, which can measure blood pressure, its saturation of oxygen, etc. There are saliva analyzers for personal use and many other digital health innovations in the pipeline, including things users cannot see, like software upgrades.
When these and other things come out of the labs and business RnD units into the market and converge with new software, everything will turn upside down. Electronic systems will constantly monitor our health and supply data to our family doctors so they can call us when they see a worrying deviation from the norm.
About Kilo Health
Kilo Health (UAB Kilo grupe) is one of the leading digital health and wellness companies globally, not only attracting talents to join its fast-growing team but also co-founding and accelerating start-ups in a rapidly growing digital health industry.
With 4+ million paying users worldwide (the majority in the United States), strong technology, and a digital marketing platform, Kilo Health provides unparalleled opportunities for entrepreneurial talents and visionaries to build digital health products of the future.
Kilo Health was founded to design the most engaging and effective digital lifestyle interventions that lead to a healthier life by preventing, managing, or treating various health conditions.
Continuously seeking new opportunities, co-founding, and accelerating prospective next-gen products, Kilo Health has grown from 7 to 500 bright talents in three years and aims to become the most loved digital health and wellness product suite globally.